Waveband vs. enterprise DSPs
Same channel coverage. None of the enterprise tax.
Enterprise DSPs are built for holding companies: annual commits, spend minimums, seat fees, and certification programs. Waveband covers the same channels with self-serve onboarding and a published take rate that improves as you grow.
| Dimension | Waveband | enterprise DSPs |
|---|---|---|
| Minimums | None. Start at any spend level. | Monthly minimums and annual commitments are standard. |
| Pricing | Published take rate, 12% falling to at-cost with volume. | Negotiated, opaque, and rarely improves without a re-negotiation. |
| White-labeling | Custom domains, themes, branded emails and exports. | Not offered — your clients see their brand. |
| API access | Full REST API on every plan; optional MCP for agents. | API access gated behind enterprise tiers and approvals. |
| Onboarding | Self-serve signup with a seeded sandbox. | Sales cycles measured in months. |
| Automation | Optional Autopilot — goals, hard limits, and audit logs. Manual buying stays first-class. | Black-box algorithmic optimization you can't inspect or turn off cleanly. |
The honest verdict
Holding companies with nine-figure commits will get courted by enterprise DSPs. Everyone else gets the same inventory here — with transparent economics and controls that stay with your team.
Questions buyers actually ask
Does Waveband cover the same channels as enterprise DSPs?
CTV, display, online video, audio, native, mobile in-app, and DOOH under one self-serve seat — without enterprise minimums.
How is pricing different?
A published take rate from 12% toward at-cost with volume, plus flat SaaS — not opaque negotiated fees.
Access first. Controls stay yours.
Start free with live campaigns — no minimums. Autopilot and agents are optional help under limits you set, not a requirement.