Native
Native built from components — validated per exchange, previewed live.
Native advertising on Waveband DSP — component-based creatives (headline, body, image, sponsor) validated per exchange with live preview. Same self-serve seat as display and CTV.
What this replaces
Native specs differ by exchange and break in trafficking.
The builder validates components per exchange and previews placements before you launch.
Native often means a separate tool outside the programmatic book.
Native runs on the same Waveband seat as display and video — one budget and one report.
What you get
Full buying controls for native — same seat as every other channel, same reporting, same optional Autopilot when you want help.
Native creative builder with live preview
Per-component character and asset validation
Contextual and audience targeting
CTR benchmarks from the network benchmark report
Formats: Component-based native (title, body, image, icon, sponsor)
Questions buyers actually ask
Is this a full native advertising platform or just display?
Component-based native with live preview and per-exchange validation — not a banner resized into a native slot.
Runs alongside
Connected TV
CTV inventory with household measurement — not a vanity reach report.
Display
Open-web display with full targeting — creative tools when you need them.
Online video
In-stream and out-stream video — same seat, same Signal.
Digital audio
Streaming audio and podcasts in the same book as your display.
Mobile in-app
In-app inventory with app-bundle transparency.
Digital out-of-home
DOOH in the same budget and report as CTV and display.
Buy Native on a real seat.
Self-serve Waveband DSP — no minimums. Stay hands-on; add Autopilot only where you want help.